Archive for February, 2010

Working in Digital Media – Ian Cudmore (Chutney films)

Hello there.  It’s Saturday night on the 27th of February and I’m sitting in writing a blog for college. 10 super duper cool points for moi. :-)

This thursday we had another guest speaker in to talk to us from the digital media world about what they do, did and plan to do. His name was a series of letters that when put together became Ian Cudmore. At first I was impressed by his voice by the way it seemed to echo mysteriously but then later realised the mic was on up the front. This shattered the illusion.

Ian is a self employed wanderer of the digital media industry who has dabbled in quite a few corners like flash, short film making and editing. He has now narrowed his skills primarily into editing which is what he says he does when someone asks him “what do you do?”. I was surprised and interested to find out he actually got his undergraduate degree from NCAD as a product designer (correct me if thats not quite it) and then got into digital media afterwards through a masters in Trinity College Dublin. I guess it shows once you have a creative flare and a passion for something that there isn’t that much of a transition between such fields.

Once freed from college Ian was looking for projects to get stuck into and was fortunate to get in touch with a Scottish musician (through Myspace) named James Yorkston and was asked to go over to him to create a promo video(an epk) for his album . Ian shot elements of him playing, composing, speaking and then edited it into a short video to be sent along with the album to the record label. He told us how it was more for the opportunity and experience that he did this. I thought it was very cool. Something I hope to do when I’m done here is to get into the music sector to film gigs, interview musicians, make music documentaries or whatever. Ians done a fair bit of this stuff so I was loving checking out his final products.  Ian’s also done a lot of filming with Lisa Hannigan including an epk for ‘Sea Sew’ which is her latest album. I threw Ian’s name into YouTube this evening and had a look through some of the videos he edited for Lisa and her band. Theywere playing down in Dingle in a great little pub called Dick Macs (where I’ve had a few nice pints before) and they are a fantastic collection. Check it out.

Overall I really enjoyed the talk he gave as did everyone else. His approach was very casual and he genuinely seemed keen to be talking to us. He’s not finished college too long really so to hear someone quite new to the industry really enjoying himself and to see him experimenting with new ideas and challenges got me quite excited for when I’m out there, getting work and meeting interesting people. Hopefully we get some more speakers as interesting and genuine as Ian. He’s also a Kurt Vonnegut fan :-) He showed us Vonnegut’s explanation of drama –> Brilliant.

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Working in Digital Media – Edward Melvin (ICAN)

Good afternoon to you. Today we had a digital version of a guest speaker  – Edward Melvin. It was a video of him from last years lecture which lasted for an hour. Edward is a project manager from a company called ICAN which are primarily an “ad agency for a digital world”  and is located in Dublin 2. ICAN is a digital company that employs 28 people from different fields and has 9 years of digital advertising experience and 20 years of traditional advertising experience. Their approach is that they believe stong creative ideas come from a deep understanding of their clients businesses and the consumer.  By having a good knowledge of  what people respond to, they have come up with some really interesting advertisements and websites for their clients.

ICAN have quite a few services to provide their clients:

Online Strategy, Web Design, Advertising campaigns, Search Marketing, Email Marketing, Online PR, Search Engine Optimisation, Project & Campaign Management and Multimedia design.

I had a browse around their website to find out more and it’s quite impressive. Some of the companies they have done work for are eircom, trocaire, jobs.ie, 98fm, aerlingus, the world rally championship, Volkswagen and absolutely loads more.  It is one serious portfolio they stand upon and from looking at some of their work I can imagine they will be around for many years to come. They even have a large collection of awards with the latest one being from the digital media awards last year, for the best digital advertising/marketing campaign.

Edward explained the most important thing they do is work on converting. Converting is when a person sees their ad for example and clicks on it or opens it, becomes a member, makes a booking or a sale. Basically pointing the consumer in the direction of their client. Makes sense. The reason people are advertising online is because it’s there’s a clear return on investment, everybody these days are going online and we can have more interaction/engagement with an online ad than most others.

He also talked about how things are run at ICAN and how they go from first meeting the client to coming up with a final product. First order of business of course is to meet the client then come up with a strategy, then a brief. From there they would brainstorm, create a proposal then a concept of the campaign. These are the most important steps on the road to a finished project.

I found Edward to be a really good presenter and he kept me interested. This was the first lecture where I got a proper sense of the working world in digital media and I liked it. I could see myself working for a company like ICAN in the future. It looked fun, creative, challenging and I got a feeling he was quite proud of his work.

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Working in Digital Media – Geraldine Gray

On monday the 8th of February we had our first guest speaker in to talk to us. Her name was Geraldine Gray and she is a Lecturer from the Dept. of Informatics at  ITB so lucky for her she didn’t have to travel too far.

Geraldine was in to speak to us about learning styles that are appropriate to studying in digital media. She explained that there are different ways in which people take in information and that we fall into certain categories. These are some of the learning styles she spoke about:

1.Learning Channels: How we take in information
2.Cognitive Strengths: How we commit information to memory
3.Personality Type Influences: How you personality affects the way you learn
4.Manner or Style of Learning: How people process information to understand it
5.Types of Learning Behaviour: Different types of intelligence
The learning channels are broken up into 3 channels which are visual, kinaesthetic and auditory. Everybody has a method which allows them to learn more efficiently and in this case I found my self to fall under the kinaesthetic more so than the others. By this it means I learn by actually doing the task and by interacting. It’s probably the case for me because I tend to go into standby mode when I’m not actually active.
Cognitive strengths are different ways we manipulate information in our heads. We use linguistic, non linguistic and affective methods of doing this. Linguistic would be communication, non linguistic would be mental images, smell, taste etc and affective is out emotions and feelings.
The personality type was the most interesting because people are always interested to see if their ways can be grouped accurately. By using 4 categories people can be split into one of 16 types. I felt i was in the ENTJ group which means I’m extraverted, intuitive, judging and a thinker. I feel it represents me quite well except for the ‘forceful in presenting my ideas’ but perhaps I am and I havent noticed.
This is what my personality type means (taken directly from www.myersbriggs.org):
ENTJ
Frank, decisive, assume leadership readily. Quickly see illogical and inefficient procedures and policies, develop and implement comprehensive systems to solve organizational problems. Enjoy long-term planning and goal setting. Usually well informed, well read, enjoy expanding their knowledge and passing it on to others. Forceful in presenting their ideas.
Styles of learning again break us up into different categories. This time its one between activists, reflectors, pragmatists and theorists. I fit into the activist class as I learn by doing and by having new experiences.
The types of learning behaviours are an expansion of the usual mathematics or languages skills. For example there skills such as interpersonal, musical or naturalistic.
Overall I enjoyed the lecture and it was interesting to see there were others in the class who learn just like me. It helped explain why certain people are better at doing different things than others and it will help me focus more on how i learn and hopefully will make college that bit easier :-)

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